HomeGuides & TipsKlaviyo vs Mailchimp: Choosing the best email marketing tool

Klaviyo vs Mailchimp: Choosing the best email marketing tool

Email marketing platforms are vital for growing businesses. Currently, two widely recognized platforms in the realm of email marketing are Mailchimp and Klaviyo. Choosing Between Klaviyo vs Mailchimp can be a little tricky.

Both Mailchimp and Klaviyo offer many features to help grow your business, increase revenue, and build customer relationships. However, each platform comes with its own set of strengths and weaknesses. For instance, Mailchimp stands out for its affordability, making it an attractive option for small businesses seeking an all-in-one solution. On the other hand, Klaviyo offers enhanced eCommerce functionality.

With the decision of Klaviyo vs Mailchimp, which platform is the right fit for your business? In this blog post, we’ll delve into a comprehensive comparison of Mailchimp and Klaviyo, exploring their features and capabilities. We’ll weigh the advantages and disadvantages of each platform to provide you with a clear understanding of which one aligns best with your needs. Let’s get started!

Overview of Klaviyo

Klaviyo is a powerful tool tailor-made for eCommerce businesses. It’s designed to help you expand your customer base and boost sales through email and SMS marketing. With Klaviyo, you can easily create, send, and track email campaigns, segment your audience for targeted messaging, and personalize your emails to fit each customer’s preferences.

One standout feature of Klaviyo is its ability to send targeted SMS messages, ideal for sharing time-sensitive promotions or exclusive offers directly with your customers.

Additionally, Klaviyo offers a Customer Data Platform (CDP), which gathers and centralizes customer data from various sources like your online store, email marketing platform, and CRM system. This comprehensive data helps you understand your customers better and personalize your marketing strategies accordingly.

Klaviyo seamlessly integrates with popular eCommerce platforms such as Shopify, BigCommerce, and Magento, making it easy to incorporate into your existing business setup.

Overview of Mailchimp

Mailchimp is a user-friendly marketing platform perfect for small businesses. It lets you design, send, and monitor email campaigns easily, while also enabling audience segmentation for personalized messaging.

One of Mailchimp’s key features is its ability to set up automated email journeys based on customer actions. For example, you can create welcome series for new subscribers or re-engagement campaigns for inactive contacts.

With Mailchimp’s built-in CRM tool, you can efficiently manage contacts and monitor their interactions with your brand. This includes storing contact details, adding tags and segments for better organization, and tracking customer engagement.

In addition to email marketing, Mailchimp offers tools for creating landing pages and signup forms to capture leads and grow your email list. Plus, you can manage social media ads directly within Mailchimp to expand your reach across different platforms.

Klaviyo Pricing

Klaviyo offers two main pricing options: one for email and SMS marketing, and another for their Customer Data Platform (CDP).

For Email and SMS Marketing, you can begin for free with up to 250 contacts and send unlimited emails. If you have more than 250 contacts, you’ll need to choose a paid plan starting at $20 per month for 251-500 contacts. Prices increase based on the number of contacts, and there are additional charges for SMS and MMS messages (usually $0.01 per SMS and $0.03 per MMS).

CDP pricing is based on the number of customer profiles, with plans starting at $500 per month for 100,000 profiles. For accurate pricing details, it’s best to reach out to Klaviyo’s sales team.

If you’re new to email marketing or have a small business with a limited contact list, Klaviyo is worth exploring. You can create newsletters, campaigns, and set up automated emails to see if it’s the right fit for you.

Mailchimp Pricing

Mailchimp’s pricing plan is not as simple as Klaviyo. Mailchimp offers four pricing plans tailored to different user needs. Their Free Plan is perfect for beginners, accommodating up to 500 contacts and providing 1000 email sends per month with a daily limit of 500.

Moving up, their paid plan starts at $13 per month, expanding contact limits and introducing features like email templates, A/B testing, and basic automation.

The next tier, starting at $20 per month, unlocks more advanced capabilities such as custom landing pages, scheduled emails for optimal timing, sending emails from your own domain, and removing Mailchimp branding for a cleaner appearance.

Finally, their highest-tier plan, starting at $350 per month, caters to high-volume emailers. It includes all features from the previous plans along with dedicated support, advanced analytics, multi-user access, and the ability to send up to 150,000 emails per month.

Pros and Cons of Klaviyo vs Mailchimp:

Pros of Klaviyo:

  • Klaviyo is a platform designed entirely for eCommerce, making it perfect for online stores. You’ll appreciate its features like reminders for abandoned carts and personalized product recommendations.
  • You can create precise email lists tailored to different customer groups and set up intricate workflows based on their behavior and purchase history.
  • It seamlessly integrates with popular eCommerce platforms like Shopify and BigCommerce, making your operations smooth.
  • Their template editor is easier to use, powerful, and offers more features compared to MailChimp’s.

Cons of Klaviyo:

  • Pricing is based on the size of your email list, which can become expensive for larger audiences. Even though they offer a free plan, it’s limited to 250 contacts only.
  • While Klaviyo is user-friendly, it’s packed with features, so there’s a learning curve to fully utilize its capabilities.
  • Klaviyo provides a range of support options, but their response time tends to be a bit slower.

Pros of Mailchimp:

  • Mailchimp’s simple interface and drag-and-drop editor are perfect for beginners.
  • Their free plan comes with impressive features, you can track your email campaign performance with basic reports making it ideal for trying out the platform.
  • Mailchimp offers landing pages, social media ads, and postcards, eliminating the need to use other platforms.

Cons of Mailchimp:

  • While Mailchimp is good for the basics, its segmentation, automation, and analytics features aren’t as strong as Klaviyo’s.
  • Mailchimp lacks the specialized focus on eCommerce that Klaviyo offers, although it does provide features like abandoned cart recovery and product recommendations.
  • While Mailchimp is great for beginners, its template editor is not as great as Klaviyo’s.

Our final thought about Klaviyo vs Mailchimp

For eCommerce businesses aiming for seamless growth without switching platforms, Klaviyo stands out as the top choice for email marketing. It offers all the essential features and provides detailed reports on customer behavior like coupon use, and product preferences. This helps you target your audience more effectively, understanding which products they repeatedly purchase.

Alternatively, if you’re a beginner seeking an affordable all-in-one solution, Mailchimp is an ideal choice. It offers essential features to grow your business steadily. If your business isn’t solely focused on eCommerce, Mailchimp is worth considering. You can start with their free plan and upgrade to unlock more advanced features as your email list grows.

FAQ about Klaviyo vs Mailchimp

Where can I get free Mailchimp templates?

Although Mailchimp provides some free templates, you can discover a wider range of high-quality options tailored for Mailchimp from other sources. Websites such as Stripo, Unlayer, and Beefree offer excellent free and paid Mailchimp email templates.

Additionally, for design inspiration, platforms like Behance, Dribbble, and Pinterest showcase fantastic email template designs.

Can Mailchimp integrate with Shopify?

Yes, Mailchimp seamlessly integrates with Shopify! You can easily find the Mailchimp app on the Shopify App Store. Just click ‘Add app’ after selecting the Mailchimp app, review the data access permissions, and log in to your Mailchimp account.

What is the width of the image in Mailchimp’s new builder?

Mailchimp suggests using images with a width of 800–1200 pixels for emails. Images are automatically resized to fit the content block they’re placed in. The new builder emphasizes responsive design, ensuring images adjust width based on their layout section.

It’s crucial to note that some email clients may display images larger than 800–1200 pixels in their original size, leading to loading delays. This could create a negative impression if recipients don’t see the image promptly.

Where can I find Mailchimp experts?

You can find Mailchimp experts on freelancing platforms like Upwork and Fiverr. It’s advisable to check their recent work history and ratings. On Fiverr, look for seller profiles with levels (e.g., Level 1, Level 2), while on Upwork, consider a freelancer’s Job Success Score.”

Does Mailchimp offer certification?

Yes, Mailchimp provides certifications through its Mailchimp Academy program. It’s an excellent way to validate your Mailchimp skills and impress potential employers or clients.

Mailchimp Academy offers free courses covering various platform features, such as website building and API usage. Each course includes a short test, and upon completion, you receive a badge. By finishing related courses and passing assessments, you can earn broader Mailchimp certifications, demonstrating a comprehensive understanding of the platform.

Obtaining a Mailchimp certification highlights your proficiency, making you a more competitive candidate for marketing roles.

Access Mailchimp Academy: Mailchimp Academy

Can Klaviyo integrate with Shopify?

Yes, Klaviyo works seamlessly with Shopify, making it a powerful email marketing tool for online stores. Klaviyo effortlessly syncs your Shopify data, including customer details, purchase records, and website activity. This enables you to craft precise and personalized marketing campaigns.

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